The App Store arrived in July 2008. At the time we thought this would revolutionise how people accessed and played games. We immediately started work to prepare the foundations for what became Future Games of London. The company was formed in 2009 with the exclusive plan to build games for this new smart phone era. We wanted to publish innovative, original and mass market content to what we could see would become an ever-increasing global audience.
We could never have imagined how big the market could become. The industry is now expecting 1 billion smart phones by 2015!?
We’ve spent the last few years focussed on understanding the type of people that enjoy playing games on their smart phones and tablets. We have designed games that we believe have an immediate global appeal, recognition and understanding, thus reaching over 100 million players in September 2013, ahead of our yearly goals. It’s amazing to think that so many people are interacting with what we do and having fun with the likes of Little Raiders, Hungry Shark, Grabatron and Pool Bar.
In October 2013, FGOL have become part of the Ubisoft family with the intent of developing even bigger and better games. With new IPs under production, we look forward to an exciting future together.
A NEW TYPE OF BUSINESS MODEL
At FGOL we are exclusively focused on free-to-play. We believe in this business model as a way to not only reach & entertain a huge global audience, but also to better understand their requirements and play behaviour in our games. We spend lots of time and have lots of clever people understanding and reacting to how players enjoy our games. This allows us to make better products, more relevant updates and to retain an active and engaged audience of fans, including over 3 million likes on Facebook. You can find all of our latest achievements and statistics for Hungry Shark Evolution, on our infographic!
We invest heavily in understanding and responding to our players. This hasn’t been easy with over 180 million installs and often up to 2 million daily active users, but it’s a great privilege to provide entertainment to this many people and we love to hear how much they enjoy what we do.
Managing Director – Ian Harper
Creative Director – Chris Dawson
Exec Advisor – Lindsay Charlton
Exec Advisor – Chris Lee
Executive Producer – Will Marié
Chief Technical Officer – Tobias Barendt
Marketing Manager – Valentina Marchetti
A NEW TYPE OF PLATFORM
FGOL design games only for smart phones & tablets. This means we can leverage the capabilities of the hardware and focus on bringing these platforms to life. Throughout our catalogue of releases we have driven innovation in control mechanic, user interface design, player feedback and competition.